Penguin 2.0 – What you need to know

Guess who’s back? That’s right, that pesky little Penguin of Google fame has returned in a new incarnation that will, according to Google’s head of webspam Matt Cutts, affect “2.3% of English-US queries to the degree that a regular user might notice”. As with its original incarnation, Penguin 2.0 is trying to target and address…