Guess who’s back? That’s right, that pesky little Penguin of Google fame has returned in a new incarnation that will, according to Google’s head of webspam Matt Cutts, affect “2.3% of English-US queries to the degree that a regular user might notice”. As with its original incarnation, Penguin 2.0 is trying to target and address…
Defining your keywords is a critical moment in a site’s development and can make or break a your search engine optimisation efforts. A little knowledge of grammar and modifiers can help you to select the best keywords.
When addressing specialist subjects, many business writers can slip into the jargon of their trade.
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is called SEO copywriting.