Survey: Digital marketing investment increasing despite cuts to overall marketing budgets

The recent IPA Q2 Bellwether survey, compiled by financial information outlet Markit, has shown that whilst total marketing spends are being revised down, digital marketing budgets have continued to increase rapidly, with a positive net balance of 5.1%. Significantly, investment in SEO marketing showed an even sharper rise of 7.4% – a clear indicator of…

8 web writing tips

How can you successfully communicate your brand’s message to your website’s visitors? Here are 8 ways:

1) Your web writing needs to spell out why people should buy from you and not your competitors: we live in a world of similar businesses with similar prices targeting similar customers. Tell people why they should bother to buy from you.