Keyword analysis cast in new light

Two American professors have released the results of a study which challenges the notion that the top Google Adwords positions are necessarily the most profitable for the advertiser. Could the nature of keyword analysis be about to change? Google Adwords works on the premise that advertisers who pay the most amount of money per click…

The end of free SEO content?

Online publishers are starting to think Rupert Murdoch was right: the “free” web is dead. The global recession has caused advertising revenues to dry up and publishers of SEO content are having to stretch their brains to think how they could make a charging model work. Writing web content has never easily translated into earning…