From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

Google Penguin 4.0 will reward great content instantly Google’s latest algorithm update, Penguin, is set to make digital content production fairer. Penguin 4.0 doubles down on black hat SEO and gives rewards to high-quality articles as soon as the page has been crawled and indexed. Last week, the search leviathan released this new incarnation of Penguin; an…

Page 1 of 1012345...10...Last »