From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…

From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…

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