From Google ranking factors to Twitter’s new character count – content marketing trends
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking …
How to write the perfect product page
The perfect product page will convert a visitor into a customer, so it’s important to get right! So, what can you do to nudge your visitors down that sales funnel? We’ve got a few ideas: 7 steps to the perfect product page: 1. Think about …
How to choose the best keywords for content writing
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content …
From B2B content to Google's news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
From B2B content to Google’s news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
From product launches to 'SEO: The Movie' – content marketing trends
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what …
From product launches to ‘SEO: The Movie’ – content marketing trends
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what …
How to write for SEO
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of …
From improving content marketing to audience analysis: content marketing trends
Why deep learning means improving content marketing Deep learning could be just about to make a change to SEO in a way that ends up improving content marketing – hooray! Deep learning is a mega-concept. But, at its most simplistic, it’s a type of machine …
From featured snippets to confirmation bias: content marketing trends
Featuring in featured snippets Featured snippets are a great way of getting eyes on your site. This way, you don’t need to climb to the top of the search rankings. But, getting that elusive spot has always seemed like a mystery – until now. SEMrush …
