From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

Google Penguin 4.0 will reward great content instantly Google’s latest algorithm update, Penguin, is set to make digital content production fairer. Penguin 4.0 doubles down on black hat SEO and gives rewards to high-quality articles as soon as the page has been crawled and indexed. Last week, the search leviathan released this new incarnation of Penguin; an…

John Oliver and the abuse of a keyword

John Oliver and the abuse of a keyword

Comedian and political commentator John Oliver – now host of ‘Last Week Tonight’ across the pond – has become the UK’s de facto international spokesperson for all things British. He’s also become an undercover SEO, having inadvertently identified some interesting points about the abuse of the keyword in the run up to the referendum. He’s now at…

From Brighton SEO to the Write My Site office

From Brighton SEO to the Write My Site office

Hola from colourful Brighton’s sunny shore! This week’s special edition of Content Marketing Trends is coming right at you from the unforgettable, the indomitable, Brighton SEO Conference. As experienced industry-bods will know, the Brighton SEO conference is a hotbed of check shirts, hipster beards and comprehensive SEO innovation. Now that we’ve had time to digest…