Video: What is content marketing?

I recently gave a presentation to an audience of entrepreneurs at the British Library to give my answer to the question “What is content marketing?” If this question has also occurred to you, the video from the event will hopefully prove interesting. If you’d like to study the slides from the presentation, you can download…

A guide to Twitter etiquette

Almost every company has a presence on Twitter nowadays, but some businesses are using it far more successfully than others. From the overly promotional to the completely silent, the cocky to the colloquial, there are plenty of social media pitfalls to run into, but often all that’s needed to remedy poor tweeting standards is a…

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