From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

From WordPress on website-based publishers to teens reading fake news: content marketing trends

From WordPress on website-based publishers to teens reading fake news: content marketing trends

WordPress: there’ll always be a place for website-based publishers In an age where social media/publisher apps like Facebook, Twitter and Medium seem to be taking over, what’s happening to website-based publishers? Are they becoming obsolete? WordPress doesn’t think so… Cameron Albert-Deitch asked the main website-based publishers this question: “We live in a world where cell phones…

From content discovery to Vice’s new venture – content marketing trends

From content discovery to Vice’s new venture – content marketing trends

Content discovery no longer relies on Google 21% of millennials no longer use desktop computers to search the web. What we took to be the zenith of 20th century technology and prime orchestrator of content discovery is already moving towards obsolescence. The desktop-to-mobile shift has fundamentally altered the typical content discovery journey Users can re-arrange…

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