If you don’t distribute your content properly, no one will see it. All that time, effort and money you put into creating a truly awesome piece of content will go to waste because it won’t reach your target audience. So, for every type of content you create (be that blogs, white papers, guides, emails, infographics,…
Will SEO and content marketing work together in 2018? SEO and content marketing have long been separate entities. However, new research suggests they’ll come together to become a force to be reckoned with in 2018. 57% of respondents claim that ‘relevant content creation’ is the most effective SEO tactic they use to achieve their goals.…
All Hallows Eve is fast approaching, so we thought we’d brush through the cobwebs and have a look at how to write Halloween content this year! So, put on your ghost-busting outfits and get ready to write – we’re going in! Why should you write Halloween content? Before we get down to the nuts and…
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking factors are a set of rules that determine how well…
Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing band with not a lot of change to spare, this…
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