From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, the bank launched its Prosper and Thrive website to target millennials. This…

5 imaginative examples of IT and technical copywriting

5 imaginative examples of IT and technical copywriting

IT and technical copywriting has a historical reputation for being boring, hard to understand and ‘for techies only’ – technical copywriters must strike a difficult balance between being informative and keeping readers engaged. Increasingly, their skills are in demand as IT companies realise that great technical copywriting is key to engaging their audience. Some companies…