Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give you a bad review). Here, we’ll look at how fact-checking…
When it comes to travel content, many people believe that filling your page with endless clichés can really engage your reader. However, we’re here to tell you that too many clichés can ruin a good travel piece. They’re just too vague and flimsy to have any real meaning. Your audience might even think you’re using…
Creating the perfect travel page is a difficult task. You need the right blend of imagery, information and emotive language to persuade readers that your destination is the right one for them. So, how do you ensure you’re ticking all the boxes? By following our list of essentials for the perfect travel page, of course!…
In order to ‘take off’ in the competitive travel sector, tour operators, airlines, hotels and other travel businesses need to work hard to get their content found, read and shared. It takes a combination of copywriting best practice, good channel targeting, and excellent understanding of customer journeys and needs. These five travel companies have taken…
