From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…

From Facebook’s clickbait crackdown to interactive content – content marketing trends

From Facebook’s clickbait crackdown to interactive content – content marketing trends

Facebook’s clickbait crackdown shows power of authentic content Facebook has waged war on misleading clickbait content. They have updated their algorithm to move clickbait articles to the bottom of users’ news feeds, or remove them completely. The latest move – explained by Facebook research scientist Alex Peysakhovich and user-experience researcher Kristin Hendrix in a recent blog…