From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends

From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends

GDPR and content marketing: How you can prepare  There’s been a lot of talk about the General Data Protection Regulation (GDPR) and content marketing recently.  The regulation – which governs how brands are authorised to collect, use and share EU citizens’ data – has been a spectre looming on the horizon since it was adopted in April 2016.  The reality is…

From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

Top B2B performers focus on building audiences with content marketing  Building audiences with content marketing is the hot topic in the new ‘B2B Content Marketing 2018: Benchmarks, Budgets and Trends — North America’ report.  Yes, it’s that time of year again… Content Marketing Institute (CMI) and MarketingProfs have teamed up once more. This is so they can bring you…

From About Us page content to museum Twitter spats – content marketing trends

From About Us page content to museum Twitter spats – content marketing trends

How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings.  Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…

From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a couple of weeks back by international events organisers UBM. German…

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