From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a couple of weeks back by international events organisers UBM. German…

From Twitter updates to artisanal content – content marketing trends

From Twitter updates to artisanal content – content marketing trends

More space for content on Twitter This week, Twitter revealed that @-replies and media attachments would no longer eat into the platform’s famous 140-character per post limit. The social media leviathan also announced that it would be enabling users to retweet and quote from their own tweets without the need to count their characters. But,…

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