From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…

From voice search to Google’s massive whoopsie – content marketing trends

From voice search to Google’s massive whoopsie – content marketing trends

Digital marketers just aren’t prepared for voice search Voice search continues to grow in popularity. At the last count, this technique accounted for 20% of all Internet searches on mobile platforms.  But, this brand new research from BrightEdge suggests digital marketers are yet to get the memo. The survey – which sampled 252 digital marketers – found that 31%…