Well, it’s been an exciting few days here at Write My Site, writing digital content in the midst of one of the biggest-ever changes in Google’s search algorithm that’s been specifically targeted at low quality content.
Every tech/SEO blog in the world is buzzing about the so-called ‘Farmer’ update …
Econsultancy’s annual Marketing Budgets 2011 report, which examines UK marketing spend, was published today. It looks like good news for agencies in the digital and content marketing spaces, as 72% of respondents said they would be increasing their online marketing spend in 2011. This includes investment in social media marketing, blogging and content marketing.
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is called SEO copywriting.
Great websites are those which reflect the personalities of the people and business they represent. They don’t rely solely on facts and figures to get their point across, but dabble in emotion and anecdote. Such web content works because it creates a story for your business, reaching out to customers on a very human level and catching their interest.
For optimum website content, you need to achieve a very fine balance between copy and images. This is especially important as web content must be as concise as possible and the temptation to replace words with images can be remarkably strong.
020 8819 9535
If you're not happy with your content – for any reason – we will amend or replace it at our own cost, to ensure you are 100% satisfied with the final result.