From brand awareness to Google Fact Check: content marketing trends

From brand awareness to Google Fact Check: content marketing trends

Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for marketing bods to consider: Content punches far above its weight…

From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

Creating valuable content for your customer

Creating valuable content for your customer

Publishing valuable content for your customer is an integral part of successful copywriting. However, figures suggest that content marketers aren’t as good at this as they should be: Yes, you read that correctly: a mere 14% of marketers believe their content marketing efforts are “very effective” at delivering business value. What’s behind this sorry state of affairs?…

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