Creating valuable content for your customer

Creating valuable content for your customer

Publishing valuable content for your customer is an integral part of successful copywriting. However, figures suggest that content marketers aren’t as good at this as they should be: Yes, you read that correctly: a mere 14% of marketers believe their content marketing efforts are “very effective” at delivering business value. What’s behind this sorry state of affairs?…

10 ways to write really bad web copy

1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page (or anywhere, for that matter). 5. Add unnecessary text just to…