Finding the key to keywords

Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!

Battle of the search engines

“Googling” may have become a verb in its own right, but that isn’t stopping other search engines from trying to steal the Internet giant’s crown. Yahoo and Microsoft, which handle 20.4% and 8.2% of all Internet search queries respectively, are both on the cusp of unveiling new technology that will enable their results to be…