From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

From qualified leads to Quidditch – content marketing trends

From qualified leads to Quidditch – content marketing trends

Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads.  You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so this should be your main focus. So, it pays to…

How to write content for company intranets

How to write content for company intranets

Company intranets can be effective operational tools – but only when used correctly.  Since their inception in the early ’90s, well-structured intranets have made huge differences to companies around the world: “Internal communications within a company are simplified substantially and make for more success in terms of growth, as productivity increases.” Elcom A good intranet…

From content binges to charities: content marketing trends

From content binges to charities: content marketing trends

Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…

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