For optimum website content, you need to achieve a very fine balance between copy and images. This is especially important as web content must be as concise as possible and the temptation to replace words with images can be remarkably strong.
The internet has now become one of the first ports of call for customers looking to learn more about a business. Therefore, as with any good marketing material, your website copy should make a strong first impression and be aimed at driving enquiries and sales.
How can you successfully communicate your brand’s message to your website’s visitors? Here are 8 ways:
1) Your web writing needs to spell out why people should buy from you and not your competitors: we live in a world of similar businesses with similar prices targeting similar customers. Tell people why they should bother to buy from you.