From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…