Tag Archives: write a blog

Business blogging – what’s in it for me?

We spend a lot of time on this blog talking about the nitty-gritty of blog writing. The finer details of SEO, word count and Google rankings can sometimes obscure the entire point of writing a blog in the first place. So, why should you invest time in business blog writing?

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Bend the business blogging rules

Blogging is not a formal writing style and as such you don’t always need to adhere to the strictest grammatical or structural forms. Here are our top three rules that you can bend – and one that you shouldn’t.

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Blogging for business: It’s not about you!

What’s the first thing you think about when writing a blog for business? The answer should be your audience. No matter who your target demographic is, they are always your number one priority in creating content.

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Bing’s verdict on link building: content is king!

Content has to be at the centre of a successful link building strategy. That’s the verdict from Bing, the new search engine from Microsoft which aims to rival Google. The search engine’s webmaster blog clearly states:

“We’ve said it before, and you’ll hear it said again: content is king …

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