One of the first questions we’re always asked by prospective customers is “why should I write a company blog?” It’s difficult to come up with a short answer as the benefits are numerous, so here are our top 10 reasons why your company needs to write a blog.
1) Boost your search engine optimisation (SEO)
Google loves blogs. It’s that simple …
A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.
If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week?