Although writing websites has a lot in common with other forms of writing, there are also some key differences to be aware of. Here are our top tips to make your words work for the web: Websites are read on screens Whether via a tablet, smartphone, laptop or desktop, websites are read on screens. This…
Even though a convincing product description is crucial for selling online (without one, no one will buy your product), they often have room for improvement. Make sure your customers aren’t falling at the final hurdle by following these tips to improve your product copy. 1. Demonstrate the benefits When buying products, generally, people are more…
There are literally millions of pages of information on the web. In fact, Netcraft’s March 2012 survey estimated that there are approximately 644,275,754 active websites in existence, and this is a figure which has undoubtedly grown over the last few months. With such an enormous amount of information available at the click of a button,…
How can you successfully communicate your brand’s message to your website’s visitors? Here are 8 ways:
1) Your web writing needs to spell out why people should buy from you and not your competitors: we live in a world of similar businesses with similar prices targeting similar customers. Tell people why they should bother to buy from you.
