1) It’s gotta be regular! If you want your website to appear anywhere in Google, you MUST update it with fresh SEO content on a regular basis. At a minimum, you need to be adding content to your site once a week – if you can do it more often, that’s even better. The operative word here is “adding”. There’s a mistaken belief in some circles that you should re-write your existing pages on a regular basis, when in fact it’s adding new content that will really boost your chances in the search engines. Try to ensure that the majority of your SEO content is unique. It’s OK to post an occasional piece of content from another site but keep in mind that Google is looking for sites with something original to say.
2) Write a blog. A lot of websites are “static”, i.e. basic brochure-style sites with content that don’t really need embellishing or updating. Installing a blog is therefore a neat solution to the problem of needing to add regular content. The blog can have its own section on the site (www.sitename.co.uk/blog) and any number of posts can be added without disrupting the overall usability of the website. If you use a CMS (Content Management System) like WordPress for your blog, you’ll find it’s as easy to use as Microsoft Word. Lace your blog articles with your keywords and link those keywords to other pages of your site for extra SEO brownie points.
3) Say something useful. A business blog is only as good as the topics it writes about. After all, you want the readers to engage with your carefully crafted SEO content and subsequently take an interest in your products and services. What do your customers find interesting and useful? The reason our own SEO content focuses on blogging is because we’re a team of article writers and blog writers and we want to attract readers who share our interests. Don’t make the mistake of using your business blog as your personal diary. Your blog needs a consistent theme that’s relevant to the needs and interests of its readership.