To blog or not to blog?

We’ve put together a little survey for UK businesses in order to find out who’s blogging and how often they’re doing it.

The survey has been designed to help inform us about people’s views on business blogging. We want to know whether UK businesses see blogging as an important part of their search engine optimisation or PR strategies. We’re also interested in finding out whether the size or industries of the businesses who respond to the survey make a difference to the way blogging is viewed. The results so far are looking pretty interesting: many of our most enthusiastic business bloggers are in the professional services or marketing industries, and most are small businesses (fewer than 6 employees).

Plenty of studies have issued depressing findings about the number of abandoned blogs floating around in cyberspace, but based on the responses so far, we’re going to go out on a limb and say that in fact small businesses are well aware of the benefits of having a blog. Early results from our survey suggest that the only thing stopping small businesses from maintaining their blogs as often as they would like is time – very few people are of the opinion that a blog wouldn’t be beneficial to their business. In fact, even amongst the people who haven’t yet got a blog, the most common reason is simply that they haven’t yet found time to set it up. Of the people who do have a business blog, 70% said they update it less frequently now than they used to, because of time pressures – this certainly tallies with the most common reason people give for using our corporate blogging service!

We’ll be releasing more results as and when the number of respondents rises. If you’d like to take part, go to our online business blogging survey and fill out the ten questions on the form. It will take no more than five minutes of your time. Please feel free also to post your views about business blogging on this thread.


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