According to an article in the Evening Standard yesterday, the economic downturn is now affecting the PR industry. Medium sized firms in particular are finding it tough, and as a result, some companies are enlarging and extending their reach, while others are concentrating on niche markets and offering a highly specialised and strategic approach.
“There’s been a land grab,” stated Mark Borkowski, who founded a PR firm 25 years ago. He explained that the big marketing services groups, both advertising and digital agencies, are taking advantage of current opportunities, while freelancers, or as Mark describes them, “Wandsworth kitchen businesses”, are undercutting everyone on price.
Here at Write My Site, we don’t operate out of a kitchen in Wandsworth, but as experienced blog consultants, we do produce lively copy for your business blogs and websites that contributes to your PR. Our blogs are optimised for search and designed to get you to the top of the SERPs in a white hat way. Our prices are competitive – though not at the expense of quality – a balance that many companies are seeking to strike in the current climate.
Why not contact us to find out if we can help you with your business blogging and raise the profile of your business in difficult times?