It’s not immediately obvious how to revamp a website or where to start. That’s why we’ve put together this 3-part series of improvements you can make to get your website fired up for more traffic and conversions in 2014! We’re kicking off with the way your website looks.
Revamp your website: Design
“Hey, you’re not designers!” That’s true, but we’ve written enough website copy to get a good idea of what works and what doesn’t within the visual look of a website. Can you make any of these improvements to the design of your website?
When it comes to web design, less is more. It’s not necessary for your home page to offer 20 different options for the user to click on. Choose a clean, modern design that communicates your proposition clearly.
Simplify your navigation
Ease of navigation is what will make or break your site. If you’ve fallen into the trap of adding lots of extra pages and linking through to them from non-obvious places on your site, it’s time to take a step back and get organised.
If your site is content-heavy, consider creating a handful of key sections, each with a menu of contents. Have a look at the structure of MoneySavingExpert for a good example of how to combine a large amount of content with a straightforward navigation.
Are you on Twitter, Facebook, Google+, Linkedin, Slideshare, Pinterest, YouTube etc? If so, your website needs to be connected to those platforms. Let people know where you have a social presence and make it easy for them to follow you.
Add rich media
Users increasingly expect interactive features on websites, and Google has hinted that the inclusion of rich media could boost a site’s ranking in the search results. Could you add video, mapping, or any tools/ calculators that would offer a more interactive experience to your visitors?
Check back later this week for Part 2 of our ‘Revamp your website’ series, where we’ll be talking about content.