Why choosing the right keywords is key

Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made an educated guess at there being more than 100 trillion words on the internet, and that number is growing every single day – which it is so important for digital writers to choose targeted, informed keywords for their content.

Fortunately, if you haven’t already identified your keywords, there are a number of online tools available to help you make your selection. If, for example,  you want to create a popular blog about blogging, you can consult keyword research tools like Wordze, Keyword Discovery, and Wordtracker, that will estimate the number of times people search for certain phrases. If you’re targeting a particular niche, it is worth looking for more specific or ‘long tail’ keywords – the general term “blogging” is more popular than the more specific term “business blogging,” which only has an estimated 3,319 searches per month, but the longer version may have much less competition.

Choosing the right keywords can help you to identify your market, tailor your posts and ultimately, reach the people that you want to speak to. For more information about keyword research for your company, check out our Keyword Reports.