So, put on your ghost-busting outfits and get ready to write – we’re going in!
Why should you write Halloween content?
Before we get down to the nuts and bolts of how to write Halloween content, we should really look at the reasons for doing so. After all, it’s just one day, does it really matter?
Not only is it one of the best days of the year, it can be a great money-maker for businesses. And, it’s estimated that this year’s Halloween spending will soar higher than a witch on a broomstick!
The predicted figure is a record-high of $9.1 billion in the US, up from $8.4 billion in 2016!
You should definitely ride that wave, even if you think your business has nothing to do with Halloween.
Use it as an excuse to engage with your audience, publish timely content and get excited about this hair-raising holiday!
How to write Halloween content
1. Use witchy words and petrifying phrases
Let your imagination run wild and think of as many ghoulish, gory phrases to use as possible. This will get you in the Halloween spirit, and act as a great basis for your content.
Here are a few ideas to get that creative blood flowing:
Quick recap: Adjectives are descriptive words, and at Halloween there are plenty to choose from. Try:
Absurd alliteration and repulsive rhymes
OK, these techniques shouldn’t actually be absurd or repulsive, we’re just making our point!
Alliteration and rhyme can make a huge impact on the reader. They can help things stick (just like ectoplasm) in an audience’s mind… Here are some examples you could try:
- Creepy critters
- Fearsome fangs
- Ghostly hosts
- Want to be crowned the pumpkin king? Get to work on your content marketing!
Wicked wordplay and perilous puns
A bit of wordplay, or a well-placed pun, will always make a reader scream with delight. Here are some of our favourites:
- Dying to hear from you
- If you’ve got it, haunt it
- Creep it real
- I would make a skeleton joke, but you wouldn’t find it very humerus
You get the idea… See which ones you can stir into your cauldron of Halloween content this year.
2. Tell a good story
Everyone loves a spooky tale, so take advantage of this when you write Halloween content.
You don’t need to create anything long or complicated, just build up the suspense and fear-factor to leave your audience on the edge of its seat. You could give a twist to a familiar tale to make it fit your business, or conjure up something more original to freak out your followers.
Even if you don’t opt for a full story, you could steal some snippets from popular tales. Here are some of our favourites:
- “Beware; for I am fearless, and therefore powerful.” Mary Wollstonecraft Shelley, Frankenstein
- “I want you to believe … to believe in things that you cannot.” Bram Stoker, Dracula
- “I owe you pain” Willow, Buffy the Vampire Slayer
- “If I had known the world was ending, I would’ve brought better books.” Dale, The Walking Dead
3. Use the right keywords
Did you know that key phrases including the word ‘Halloween’ can drive a staggering 506 million searches a year? It’s a hugely competitive field, but there’s a good chance you’ll be found if you build up a bank of Halloween content.
Remember to be as specific as possible when choosing your keywords. For example, instead of ‘Halloween costumes’ use ‘Halloween costumes for adult women 2017’. This will really help when it comes to rocketing up those search rankings.
4. Target your audience
Think about what your target audience is doing this Halloween. If you’re targeting parents of young children, they might be getting their little ones ready for trick-or-treating. Young adults might be hitting the clubs, or going to see horror movies.
Try to map your content to match their journey and Halloween experience. That way, you’ll be more relevant, and your audience will engage with you more.
Speaking of which, we’ve got a couple of ideas for campaigns you could run to get your audience involved in your Halloween antics:
- Competitions – Pumpkin carving, costumes, best Halloween prank etc.
- Giveaways – Trick-or-treat (sweets, scary or joke items)
- Halloween videos – Should be scary and slightly funny. You could use this as a chance to show off your dance moves, like the guys at Morrisons:
5. Tie everything into your business (if you can)
Anyone can write Halloween content, and it’s easy to conjure up a bit of Halloween wizardry. You just need to find the right angle. Take a look at some of our ideas:
- Sell face wipes? Write ‘How to remove your zombie make up’
- Sell software solutions? Write ‘X software horror stories that will make you scream!’
- Are you a travel site? Write ‘The spookiest destinations this autumn’
- Are you a copywriting agency? Write ‘How to write Halloween content’ … see what we did there?
Get your whole team involved in creating creepy ideas for your Halloween content. We’re sure you’ll get some intriguing ideas!
6. Go crazy!
Almost every brand can afford to be a little bit silly, or scary, at this time of year. Use this opportunity to show your followers your company’s fun side.
Decorate the office and get dressed up, then take lots of pictures to commemorate the day. It’s great fun and will make your followers smile!
Hopefully we didn’t scare you too much and you’re now ready to write Halloween content this year! Roll up those sleeves and plunge into the wonderful world of warlocks, werewolves and fake blood… we’ll see you there!