People’s attention spans are becoming … No, think I lost you there! New research has revealed the meagre time amount of time we’re now willing to spend on a web page in 2015 is just 8.25 seconds – that’s a shorter attention span than a goldfish, and a significant reduction from the 12 seconds we used to spend on a typical web page in 2010. Animated video makers Wyzowl have prepared a handy infographic full of stats and tips to help you position your web content towards a goldfish-like audience by streamlining your message.
Why blogs are getting longer
Orbit Media’s Andy Crestodina is on a mission to highlight how business blogging has evolved and where it might go next – and it seems the only way is up for article size. Only 18.2% of bloggers write pieces under 500 words, compared with 20.8% last year, and 16.8% write 1,000-1,500 words per piece, versus just 13% in 2014. Overall, there’s been a whopping 72% year-on-year increase in the number of 1,500+ word blog articles published by marketers!
Will you ever be outsmarted by a search engine?
Rather than adapting your content strategy to each new version of Google’s search algorithm, isn’t it time you got ahead of the curve by predicting Google’s next move and tailoring your content strategy to an ever more semantic future? Alp Mimaroglu, marketing luminary at Symantec, explores the prevailing trends of Google’s updates and provides tips for making content more applicable to local markets and expanded search terms, whilst also reviewing the features of content marketing that are almost undoubtedly here to stay.
Reclaim your content plan for customer contentedness
A new angle on mapping the customer journey has been uncovered by Marcia Riefer Johnston, whose piece for the Content Marketing Institute insightfully shows how lumping a content journey plan in with the overall marketing strategy is a one-size-fits-all approach that could be made significantly more effective if it were to be dealt with as a separate entity altogether. Johnston recommends asking customers “what do you want to achieve by interacting with our brand?”, rather than simply trying to shove them through a sales funnel. She provides practical advice and examples to help you make a bespoke content plan and take your content strategy to the next level.