One of the best things about blog content is that there are no rules on formatting. Originally blogs were essentially diary entries (the word blog comes from “web log”) – but today the blog format has evolved and almost anything goes.
Keep your readers interested by mixing up the format of your blog posts. Here’s ten to try…
1. List posts
List posts (like this one) work very well for blogs, as they’re easy to format and read. They can be used for virtually any topic.
Example: 6 steps to promoting your content on Twitter.
2. How to
Another incredibly popular format is the ‘How to’ post. This one is self-explanatory; use your blog to tell your readers how to do something.
Example: How to write successful white papers.
3. Curation posts
Curation posts involve collating content from elsewhere to create a blog post. This method works especially well for events.
Example: Best bits of Brighton SEO (especially if you’re into copywriting).
4. Share your slides
If you have recently done a talk or presentation, your slide deck could make the ideal starting point for a blog post. Alternatively, you could curate slides from others on a common theme.
Example: Baby talk: our blogging seminar at Harrogate International Nursery Fair.
5. Video content
According to recent research by Forrester, a minute of video is worth 1.8 million words. While we wouldn’t advocate replacing words with video, it can be an engaging way to add variety to your content.
Example: Video: what is content marketing?
6. News round up
Weekly or monthly round ups are ideal for pulling together the latest happenings in your sector. It can also help position you as a leading authority in your field.
Example: Content and SEO weekly round ups.
7. Opinion or thought leadership piece
Likewise, sharing a well thought out opinion piece on your blog can also help boost your credibility in your area of expertise.
Example: Why I hate the phrase ‘consuming content’.
Interviews can add a different perspective to your content – try interviewing well respected people in your sector or people in the public eye if you can wrangle access. Interviews can often be a good way to increase reach, as your interviewee is likely to share the interview on their social networks too.
Example: Interview with Terry Irwin.
9. A beginner’s guide
Help others get to grips with what you do by providing an introduction to a topic with a beginner’s guide. This kind of guide can also work well as part of series.
Example: A beginner’s guide to Google Authorship.
10. Diary or ‘day in the life’
Why not go full circle and use your blog to share a personal diary? For example, maybe you attended an interesting event that you’d like to report back on. Or there may be a member of staff whose day would make a compelling ‘day in the life’ blog. Sharing pictures can work well in this type of blog format.
Example: Pictures from our party.