Is blogging worth it? 43 statistics showing why blogging still works
If you type “is blogging worth it” into a search engine, you’ll get more results than you could ever attempt to plough through! (Google threw up some 43,300,00 results for this search at the time of writing.) The content of these results show that blogging is still very much “a thing” and is just as relevant in 2021 than ever.
To convince you of this, we’ve pulled together a host of blogging statistics from across the web that make a pretty compelling case for blogging. Let’s take a look!
1) As of 2019, there were 500 million blogs in existence! (OptinMonster)
2) Blogging has grown by 12% since 2015 (OptinMonster)
3) 86% of companies produce blog content compared to other formats (HubSpot)
4) WordPress users produce about 70 million new posts and 77 million new comments every month (HubSpot)
5) Every month, almost 409 million people view more than 20 billion blog pages (OptinMonster)
Blogging isn’t dead! The opposite is true, and it’s actually thriving. It’s also the preferred form of content for many organisations, with almost 90% favouring it over other content types. If you’re not blogging, your competitors probably are so it might be time to start!
6) 77% of Internet users read blogs (OptinMonster)
7) Blogs have been rated the fifth most trustworthy source for gaining information online (OptinMonster)
8) 70% of people would rather learn about a company through articles than an advert (Demand Metric)
9) 60% of people are inspired to seek out a product after reading content about it (Demand Metric)
10) 60% of consumers enjoy reading relevant content about brands (Demand Metric)
11) 78% of people perceive a relationship between themselves and a company using custom content (Demand Metric)
12) Content marketing costs 62% less than traditional marketing and generates more than three times as many leads. (Demand Metric)
The overwhelming majority of Internet users read blogs and are turning to them as a trusted source of information. Many people also prefer reading an article to being presented with something overtly salesy, such as an advert. Your audience is willing to spend time reading your articles, with content marketing costing less and generating more leads having a blog on your website could work wonders for your business! Is blogging worth it? Yes, it is!
Blogging and SEO/lead generation
13) 72% of online marketers describe content creation as their most effective SEO tactic (OptinMonster)
14) 34% of bloggers say that updating content produces strong results (OptinMonster)
15) Businesses that blog get twice as much email traffic as those that don’t (OptinMonster)
16) Over the past year (2020-2021) there’s been a 93% increase in blogs using promotional techniques such as paid ads to drive traffic to their post (OptinMonster)
17) Blogs are responsible for 434% more indexed pages and 97% more indexed links (Demand Metric)
18) On average, companies with blogs get 67% more leads per month than those without blogs (Demand Metric)
19) Companies who blog get 97% more links to their website (OptinMonster)
Content marketing has long come under fire when it comes to defining its results and measuring the return on investment. It’s rarely a quick-fix solution and it can take several months to see an impact. However, with organisations that have a blog receiving a massive 97% more links to their site and 67% more leads than those without, blogging can make a substantial difference to your results!
Blogging for marketers
20) Marketers who prioritise blogging are 13 times more likely to have a positive ROI (OptinMonster)
21) 64% of B2B marketers outsource blog copywriting (OptinMonster)
22) 57% of marketers claim to have gained customers through blogging (OptinMonster)
23) 53% of marketers say blogging is their top content marketing priority (OptinMonster)
24) 60% of B2B marketers find creating engaging content difficult (OptinMonster)
25) Around 60% of marketers will reuse blog content 2-3 times (OptinMonster)
26) 68% of marketers find blogging more effective now than they did in 2018 (My Venture Pad)
27) In the marketing industry, top-performing articles are over 5,700 words in length (HubSpot)
28) 59% of B2B marketers consider blogs their most valuable channel (Demand Metric)
The vast majority of marketers understand the importance of blogging and see it as one of the most effective tools they have for gaining new customers and building relationships with existing ones!
Length and format of blog posts
29) The average blog has grown 42% in length in the last five years (OptinMonster)
30) The average blog post is 1,269 words (Orbit Media)
31) Blog titles of 6-13 words attract the most traffic (OptinMonster)
32) Articles that are over 3,000 words get three times more traffic, four times more shares and 3.5 times more backlinks than shorter articles (HubSpot)
33) Educational content is the most popular, with “how-to” articles being the preferred format with 77% of bloggers (Orbit Media)
34) Listicles get twice as many shares as other blog formats (HubSpot)
35) A blog containing an image every 75-100 words will get twice as many shares (My Venture Pad)
36) 90% of bloggers add images to their posts (Orbit Media)
37) 25% of bloggers add video to their posts (Orbit Media)
38) 54% of bloggers incorporate statistics in their posts (Orbit Media)
Articles are getting longer! Whereas a typical blog post may have stood at 500 words in the past, this has increased to over 1,200 words. Longer articles do well due to the amount of insight, data and research they contain as you can go into a subject in much greater depth with a higher word count. How-tos and listicles are popular choices when it comes to article type, and presentation including using multi-media elements is also important.
39) The average blog takes 3.5 hours to write (OptinMonster) – 63% more time than it did six years ago (Orbit Media)
40) One in three bloggers work with an editor (Orbit Media) – this figure was one in ten back in 2014
41) 25% of bloggers always carry out keyword research (Orbit Media)
42) 70% of bloggers update old content (Orbit Media)
43) Bloggers who publish daily get the best results, followed by those who publish 2-6 posts per week (Orbit Media)
Writing a blog takes time and effort! Professional results are expected by your audience, so many bloggers now work with an editor to assure quality and consistency. Blogging frequently and consistently sees the most impact, so aim to get into a pattern with your blogging, where your content goes live on a set day of each week for example. This will help you build a following and enable you to better monitor your results!
So, if you’ve been wondering whether blogging is still relevant and asking yourself “is blogging worth it?”, these statistics might have helped answer that question! For the moment at least, blogging is here to stay…