50 content marketing acronyms: A comprehensive guide

Acronyms are pretty confusing. Content marketing acronyms, even more so. And that’s even for the marketing pros whose job it is to understand them. For example, what does HIPPO content_marketing_acronymsstand for?

  1. Highest interest per person option
  2. Highest paid person’s opinion
  3. An amphibious mammal that has a predisposition to mud

If you’re a content marketer instead of a zoologist, it’s b, but don’t worry – we had to look it up too!

We’ve compiled this bumper guide to content marketing acronyms so you never need to nod along in another marketing meeting ever again!

[Disclaimer: Technically, to meet the definition of an acronym, the abbreviation should spell out a new word, but if we had been rigid on this point we’d have had to leave out lots of useful content marketing definitions!]

Here goes …

AI: Artificial Intelligence

We’re not talking robots and supercomputers. For content marketers, AI is a really useful technology that can be used in a variety of different ways. At the moment, it tends to be used to power software that auto-generates content, saving you time and effort in the process – although we don’t recommend trusting it with anything other than generic news pieces just yet!

AIDA: Attention, Interest, Desire, Action

This is a formula that everyone in your marketing team should know and use in their day to day work. Each piece of content should grab your audience’s ‘attention’, pique their ‘interest’, speak to their ‘desires’ and persuade them to take ‘action’. This age-old content marketing mantra is simple, but very effective.

AOV – Average Order Value

This is one of the top Key Performance Indicators (KPIs – see below!). By dividing your total revenue by the number of orders taken, you will work out your AOV. You can then use this to keep track of the total order value for your site, and compare each marketing campaign’s individual order value.

B2B: Business-to Business

Marketing aimed at other businesses

B2C: Business-to-Consumer

Marketing aimed at consumers

BoFu: Bottom