From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers are seeing rewards from their efforts and meeting their goals,…

From content marketing for travel brands to Brexit – content marketing trends

From content marketing for travel brands to Brexit – content marketing trends

Content marketing for travel brands is changing  Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands.  According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices.  This figure is growing 15% year-on-year, and has led to a 39% increase…