From content marketing for Christmas to consumers’ love of Google – content marketing trends

From content marketing for Christmas to consumers’ love of Google – content marketing trends

Content marketing for Christmas is more important than ever Two influential studies indicate that content marketing for Christmas will be more critical in 2017 than ever before. Deloitte surveyed over 5,000 consumers to compile its 2017 Holiday Retail Survey. Meanwhile, BigCommerce spoke to representatives from over 1,000 companies (mainly B2C retailers) to find out how…

From tangential content to bad personalisation – content marketing trends

From tangential content to bad personalisation – content marketing trends

Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that use tangential content – topics that fall outside a brand’s…

From About Us page content to museum Twitter spats – content marketing trends

From About Us page content to museum Twitter spats – content marketing trends

How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings.  Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…