Author: Ben Parkinson

From brand awareness to ‘alternative facts’: content marketing trends
Poor business writing skills cost US $400bn every year
From featured snippets to confirmation bias: content marketing trends
From research content and original data to Trump’s language choices: content marketing trends
Predictions for 2017: content marketing trends
From content relevance to lead generation: content marketing trends
From WordPress on website-based publishers to teens reading fake news: content marketing trends
From blog sharing to the perils of over-personalisation: content marketing trends
From blog writing time to Google’s war on misrepresentative content: content marketing trends