If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week?
To keep both yourself and your reader engaged, you want to mix up the ways in which you interact. When you’re writing articles for your company’s blog, rotate between the three main types of content: comment or opinion; list posts, such as ‘Top five ways to boost your business’; and news posts which react to current events.
If you focus more on articles for other websites (i.e. if you’re following a guest blogging strategy), then try to write for a variety of online publications. Keeping your style shifting and evolving will keep you engaged by making your brain work harder and appeal to your readers as they are always given something different and new.
But where does the content come from? Everyone has their own way of sourcing ideas, whether it’s through osmosis or research. Most writers keep a notepad in constant attendance, jotting down ideas as and when they come, whether it’s from a conversation held, a book read or a radio show listened to. The book can be a home for anything and everything; if it fires your imagination, write it down.
Don’t be afraid to mix these ideas up with your own thoughts and opinions either – the most important thing, whether writing articles or blogs, is to provide something people haven’t read before; so don’t just repeat ideas – improve on them.