Blogging jargon demystified

Anyone can write a blog for their business. You don’t need a certain skillset, licence, or a hefty budget – in fact, all you technically need is an idea and a computer. However, a bit of extra knowledge never hurt anyone, and if you’re a beginner blogger, you are almost certainly going to come across a variety of unfamiliar terms on your blogging journey. Here at Write My Site, we’re committed to making business blogging as simple and straightforward as possible, which is why we’ve put together this guide to blogging jargon. Stick with us and you’ll know your CMS from your MABs in a matter of minutes.

What does blog actually mean?

Let’s start at the beginning. ‘Blog’ is actually a contraction of the term ‘web log’, technically defined as “a discussion or informational site published on the world wide web with a series of posts displayed in reverse chronological order”. In layman’s terms, a blog is a website that is regularly updated with new articles, and where the most recent piece appears first. However, there are also a few variations on this, including:

  • Blog digests – a blog which pulls together and summarises interesting aspects from other blogs that have a common topic or theme.
  • MABs – an abbreviation of ‘multi-author blogs’, particularly popular with newspapers or members of particular interest groups.
  • Microblogs – a blog with short, sentence-style updates, usually posted in real time (Twitter is a great example of this!)
  • Plogs –‘project logs’, typically used by colleagues working on a collective project, allowing them all to access updates and new information simultaneously.
  • Vlogs – video blogs where the posts are video rather than text.

However, these are not the only acronyms and abbreviations you’ll stumble across as you enter the blogosphere. Here are some other key terms that you need to know before you write your first blog.

Anchor text – a clickable link which connects your text to another page. Anchor text links are articularly effective when used in conjunction with keywords (see below).
Category – a relevant description or phrase which allows you to categorise your blog and enables users to search your posts by subject matter.
CMS – an abbreviation of ‘content management system’, which is where you edit and upload your blog content. Blogger and WordPress are good examples, but some businesses choose to comission their own custom-built CMS instead.
HTML – a type of coding which is used to create websites. You can also use basic HTML to customise the appearance of your blog – for instance, writing <b>blog</b> will make the word blog appear in a bold font.
Keyword – a particular term or phrase that relates to the main subject of your blog. The more you use your keywords in your blog titles and copy, the more likely Google is to prioritise your page as a reputable and knowledgeable blog in your industry. (N.B. don’t take it too far by keyword stuffing – this will NOT improve your ranking!)
Link – a selectable connection between a word or image, created using hypertext. Backlinks, which are links from other sites on to your page, are especially useful for SEO (see below).
Post – a particular article, usually consisting of a title and subsequent text. Blogs are made up of collections of posts.
SEO – an acronym for search engine optimisation, SEO essentially means optimising your content with keywords so that search engines will list your website high up in their results pages for relevant search queries. Our recent article, SEO copywriting: a beginner’s guide will be of use if you’d like to know more!
Tag – a particular keyword or term that relates to your post. By ‘tagging’ your post with a certain term, you enable users (and search engines!) to search your blogs by subject matter.
Tag cloud – a word cloud which provides a list of the most common keywords used on your blog.
Theme – a user-chosen template that dictates the appearance of your blog. Think of your theme as your blog’s ‘design’.

Now that you’ve got to grips with these terms, you should feel much more at home in the business blogosphere. However, if you’ve got any more questions about any aspect of business blogging or the terms listed above, drop us an email at [email protected] or call 020 8819 9535. As specialists in all areas of blog and content writing, we’re happy to help!