Rebecca Lee is a PR Executive at Weddzilla. In the second of our Business Blogger Spotlights she tells us what it’s like to write a blog for brides-to-be.
Describe your blog in one sentence.
Wedding inspiration and planning advice from passionate experts for brides-to-be.
How long have you had your blog?
The blog is three years old, but I’ve only been involved for six months.
What was your most popular blog piece?
Do I Really Need a Wedding Planner? Top 6 Reasons Why You Do!
What are the biggest challenges in writing your blog?
Weddzilla is a daily wedding blog – so publishing high quality posts for our readers every day is our biggest challenge.
How do you promote your blog?
There are links from our main site http://www.weddzilla.com, we promote posts through our social media accounts, and we are lucky that others share our posts on their social media channels.
Weddzilla has built a vibrant community on Facebook and Twitter, and it’s always nice when readers share their wedding stories and experiences.
How much traffic does your blog generate?
1000 visitors a day, which we are intending to grow.
What difference has your blog made to your business?
The blog has become the focal point of Weddzilla. It’s the way many brides and vendors find us, and the reason they return.
Which software do you use for your blog and what do you think of it?
We use WordPress, and we like it so much we’re actually in the process of transferring the entire site to the platform. It’s really simple to use and even I can get my head around it.
What advice would you give to businesses that are thinking of setting up a blog?
Do it, and ensure you always think about your readers before hitting the publish button.
What do you enjoy doing when you’re not blogging?
Spending time with friends and family in London and watching reality TV – The Kardashians is my guilty pleasure.