3 content marketing success stories
With the potential to generate three times as many leads as outbound marketing at around 62% less spend, content marketing can work wonders for your organisation. That said, it can be a challenging area and is one that many marketers struggle to “get right”. So, …
Can emotional narratives work for you?
Emotional narratives are powerful things, but are they right for your business? Here, we’ll take a look at what makes an emotional narrative and whether it could be an effective tool for your business. An effective narrative can make a good piece of content great! …
5 ways to optimise content for voice search
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you …
4 reasons why you need relevant content
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, …
How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
What is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! …
From generational marketing to negative content – content marketing trends
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of …
How technology will transform content marketing in 2018
Technology will transform content marketing in 2018. Fact. From drones to AI, to robots and virtual assistants, technology has already begun to infiltrate our everyday lives. However, we’re not quite sure how it will affect content marketers. Will this new tech steal our jobs, or …
How to get those creative juices flowing after the winter break
If you’re stuck in a turkey-induced coma or still recovering from your New Year’s Eve escapades, it can be a little tricky to come back to work and get those creative juices flowing. We bet that you’ll find it harder than ever this week as …
From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends
Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers …
