With the potential to generate three times as many leads as outbound marketing at around 62% less spend, content marketing can work wonders for your organisation. That said, it can be a challenging area and is one that many marketers struggle to “get right”. So, what is it that makes certain content marketing campaigns rise…
Emotional narratives are powerful things, but are they right for your business? Here, we’ll take a look at what makes an emotional narrative and whether it could be an effective tool for your business. An effective narrative can make a good piece of content great! Storytelling is big news in copywriting at the moment. Pretty…
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you can optimise content for voice search and explain why it’s…
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, we’ll explain exactly what ‘relevant content’ is, list the core…
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t worry; we can help. Our resident film geek, Beth, has…
