Most marketers know that blogging is good for business – there are plenty of facts and stats to back it up. But what makes blogs so gosh darn fantastic? Well, we thought we’d have a stab at explaining the reasoning behind business blogging, and offer up some Write My Site Wisdom (WMSW) to help you create…
‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…
Guides are powerful tools for any marketing team. If it’s a good guide, it can engage readers, increase conversions and nudge consumers through the sales funnel. But, there are some golden rules that you need to remember when compiling a guide. We’ve used our many years of experience to provide you with this handy set…
Deciding to document your content strategy is a strong marketing move. Why then do only 32% of marketers have a documented content strategy when nearly three times that number (88%) are engaging in some form of content marketing? By creating just one master document with your brand’s content ideas and processes, your content production will…
Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…
