Announcing Write My Site’s new brand identity!
Write My Site has undergone a full rebrand, and we’d love to share our story with you. Ever since our launch in 2006, we’ve positioned ourselves as a provider of high-quality copywriting services with a focus on digital content. We’ve worked with organisations of all …
From content marketing for travel brands to Brexit – content marketing trends
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is …
From organic content to net neutrality – content marketing trends
Organic content is key to success for both retailers and charities Two complementary studies have been released in recent weeks that spell out how crucial organic content is for retailers and charities. The first study – compiled by PI Datametrics – concluded that the top …
From brand awareness to ‘alternative facts’: content marketing trends
Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs …
Christmas content: treading the line between festive and failure
Around this time every year, marketers get their Christmas content out of the loft, brush away the cobwebs and throw it at their followers until the fateful day of December 26th when it has passed its expiry date. However, is there a thing as too …
From customer-centric content to bigger budgets: content marketing trends
B2B brands must begin deploying customer-centric content A customer-centric B2B buyer experience will replace price and product as the key differentiator between brands by 2020. This is according to Walker Information’s ‘Customers 2020: The Future of B-to-B Customer Experience’ report. But, B2B brands are far …
Collins announce Brexit as ‘Word of the Year’ – everybody sighs
Collins English Dictionary – the Bing to Oxford English’s Chrome – has revealed its ‘Word of the Year’ for 2016, and it’s Brexit. This decision demonstrates the value of choosing the right word; one that’s versatile enough to mean different things to different people. Although …
An invitation to our Best Practice Copywriting Workshop
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From Facebook’s clickbait crackdown to interactive content – content marketing trends
Facebook’s clickbait crackdown shows power of authentic content Facebook has waged war on misleading clickbait content. They have updated their algorithm to move clickbait articles to the bottom of users’ news feeds, or remove them completely. The latest move – explained by Facebook research scientist Alex …
From BBC+ to Trump’s $2bn earned media windfall – content marketing trends
BBC’s new app will make mobile content more practical The BBC has just launched BBC+; its 15th app in the U.K. But, in the bastardised words of Tolkien, this will become “one app to rule them all”. BBC+ gives users a list of over 50 …
