Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs courtesy of Clutch The study also shone light on the…
Around this time every year, marketers get their Christmas content out of the loft, brush away the cobwebs and throw it at their followers until the fateful day of December 26th when it has passed its expiry date. However, is there a thing as too much Christmas content? Do website visitors get bored of the…
B2B brands must begin deploying customer-centric content A customer-centric B2B buyer experience will replace price and product as the key differentiator between brands by 2020. This is according to Walker Information’s ‘Customers 2020: The Future of B-to-B Customer Experience’ report. But, B2B brands are far from prepared for this transition. Just 23% of such organisations…
Collins English Dictionary – the Bing to Oxford English’s Chrome – has revealed its ‘Word of the Year’ for 2016, and it’s Brexit. This decision demonstrates the value of choosing the right word; one that’s versatile enough to mean different things to different people. Although everyone’s sick to the back teeth of this abominable lexical…
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