Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of content marketing acronyms, but SEO is probably the most important.…
Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need to know what you’re doing and understand the limitations. What…
Featuring in featured snippets Featured snippets are a great way of getting eyes on your site. This way, you don’t need to climb to the top of the search rankings. But, getting that elusive spot has always seemed like a mystery – until now. SEMrush and Ghergich & Co. have just published the results of…
Happy New Year party people! We’ve dusted off our crystal ball to help you banish those January blues. Here’s our selection of content marketing predictions for 2017. To misquote Billy Joel: “We may be right… we may be wrong”. But, we’ve damn sure made a stab of it. Read on to find out what we…
