From email marketing personalisation to Burger King – content marketing trends
Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of …
How to write for SEO
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of …
What does Google think about content syndication?
Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need …
From featured snippets to confirmation bias: content marketing trends
Featuring in featured snippets Featured snippets are a great way of getting eyes on your site. This way, you don’t need to climb to the top of the search rankings. But, getting that elusive spot has always seemed like a mystery – until now. SEMrush …
Predictions for 2017: content marketing trends
Happy New Year party people! We’ve dusted off our crystal ball to help you banish those January blues. Here’s our selection of content marketing predictions for 2017. To misquote Billy Joel: “We may be right… we may be wrong”. But, we’ve damn sure made a …
From Google Trends US election prediction to editorial mission statements: content marketing trends
US election 2016: how Google Trends beat the pollsters Free Google Trends software is more effective at predicting election results than the multi billion-pound polling industry. The US election didn’t introduce this concept. We’ve seen it all before with Brexit. However, it did provide the strongest evidence …
