In today’s highly competitive, global marketplace it’s more crucial than ever for a business to be able to reach its audience online. With a veritable sea of business websites out there, having a strategy to get Google to rank your content is fundamental to getting your business seen. Failure to do so could significantly impact…
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content writing now! Why you need effective keywords for content writing…
“How do you beat writer’s block?” It’s a question every frustrated copywriter has asked at least once in their career, though no one has a concrete answer. We’ve had a think and come up with our top 15 tips to beat writer’s block. So, next time you’re lost for words, you can fix it quickly…
Conversion copywriting is sometimes frowned upon by content marketers, but we believe that there’s a place for it on your website. Whether you’re giving a reader a nudge in the right direction, or pushing them towards a big flashing sign saying ‘buy me’, effective conversion copywriting could mean the difference between a click-through and a…
Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords. Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…
