How to get Google to rank your content
In today’s highly competitive, global marketplace it’s more crucial than ever for a business to be able to reach its audience online. With a veritable sea of business websites out there, having a strategy to get Google to rank your content is fundamental to getting …
How to choose the best keywords for content writing
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content …
15 top tips to beat writer's block
“How do you beat writer’s block?” It’s a question every frustrated copywriter has asked at least once in their career, though no one has a concrete answer. We’ve had a think and come up with our top 15 tips to beat writer’s block. So, next …
What is conversion copywriting?
Conversion copywriting is sometimes frowned upon by content marketers, but we believe that there’s a place for it on your website. Whether you’re giving a reader a nudge in the right direction, or pushing them towards a big flashing sign saying ‘buy me’, effective conversion …
From search behaviour to St. Patrick’s Day: content marketing trends
Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords. Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This …
How to write for SEO
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of …
From improving content marketing to audience analysis: content marketing trends
Why deep learning means improving content marketing Deep learning could be just about to make a change to SEO in a way that ends up improving content marketing – hooray! Deep learning is a mega-concept. But, at its most simplistic, it’s a type of machine …
What does Google think about content syndication?
Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need …
From content relevance to lead generation: content marketing trends
Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content …
The A-Z of content marketing analytics
The content marketing world is full of jargon and confusing acronyms. When you chuck analytics in there, it only gets more perplexing. That’s why we’ve created the A-Z* of content marketing analytics: to help you crack the code and get your content back on top! (*OK, …
