How to do content marketing on a modest budget
Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing …
From search behaviour to St. Patrick’s Day: content marketing trends
Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords. Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This …
9 tips for promoting your content
Promoting your content should be at the top of your priorities list – after all, you want as many people as possible to see it. Many marketers write a fantastic hard-hitting blog, blast it out across social media and then forget about it. This seems …
From the death of websites to Facebook’s lack of reach – content marketing trends
Improved virtual assistants could sound death-knell for traditional website model We’ve made some pretty bold claims about voice activated search and digital personal assistants at Write My Site. But this one’s set to be a chart-topper. What if the likes of Siri, Cortana, Google Now …
From Twitter updates to artisanal content – content marketing trends
More space for content on Twitter This week, Twitter revealed that @-replies and media attachments would no longer eat into the platform’s famous 140-character per post limit. The social media leviathan also announced that it would be enabling users to retweet and quote from their …
Why I’m proud to be a grammar snob
Hi I’m Beth, the latest addition to the Write My Site team! I’m really looking forward to delving into the big wide world with you and discovering all there is to know about content marketing, copywriting and your general everyday musings! First up is a …
From your content calendar to resurgent email marketing – content marketing trends
Why your content calendar should include event coverage Two complementary yet slightly contradictory statistics have been released that will be a joy for content marketers who’ve been slow on the uptake and haven’t yet written up their annual content calendar. Research from thenextweb.com has found that spontaneous …
A guide to promoting content on Twitter
If you have invested in creating high-quality online content, the next thing to do is to help people find it, because it won’t have any impact on your business unless people read it. Social media channels can be an effective way of reaching more people …
A guide to promoting your content on Linkedin
For some reason, Linkedin has a tendency to get ignored in favour of Twitter and Facebook when it comes to content promotion. Linkedin has a similar UK user base to Twitter, and sharing content on Linkedin can often generate excellent results, especially for business-related topics. …
Which social media sites should my business use?
Choosing which social media sites to use for your business can be difficult – social media is time consuming and there’s often conflicting advice about which channel is most important. One way to decide is to base your social media communications on four factors: your …
