Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing band with not a lot of change to spare, this…
Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords. Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…
Promoting your content should be at the top of your priorities list – after all, you want as many people as possible to see it. Many marketers write a fantastic hard-hitting blog, blast it out across social media and then forget about it. This seems like a shame, given that the average time it takes…
Improved virtual assistants could sound death-knell for traditional website model We’ve made some pretty bold claims about voice activated search and digital personal assistants at Write My Site. But this one’s set to be a chart-topper. What if the likes of Siri, Cortana, Google Now et al weren’t just set to grow (stay with me…
More space for content on Twitter This week, Twitter revealed that @-replies and media attachments would no longer eat into the platform’s famous 140-character per post limit. The social media leviathan also announced that it would be enabling users to retweet and quote from their own tweets without the need to count their characters. But,…
