Why your business needs Google+

Google+ is Google’s latest and most successful attempt at launching its own social network. Compared with other social media giants like Facebook and Twitter, it’s had something of a slow start but, as of the beginning of 2013, Google+ surpassed Twitter to become the world’s second largest social network, with 359 million active monthly users.…

A guide to Twitter etiquette

Almost every company has a presence on Twitter nowadays, but some businesses are using it far more successfully than others. From the overly promotional to the completely silent, the cocky to the colloquial, there are plenty of social media pitfalls to run into, but often all that’s needed to remedy poor tweeting standards is a…