For many organisations, the perfect About page can be somewhat elusive. On the face of it, it’s simple – all this page needs to do is tell visitors a bit more about your company. In reality, the role of the perfect About page is a lot more nuanced than that. At its core, your About…
Do you want more people to read your content? In a content-saturated world, one sure-fire way of increasing your chances of this is to create a standout title. Your title is your chance to make a good impression and persuade a reader to give up their precious time by reading further. So, from a copywriting…
In a world where clever SEO strategies abound, it can be all too easy to overlook the fundamentals. In this article, we’ll go back to basics and discuss one of the cornerstones of successful content: readability. If your content isn’t reader-friendly, no amount of technical wizardry will save it! This blog will explore what readability…
The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters and editors unite, the result is super-effective content that justifies…
Punctuation is the foundation of good writing. Put simply, it allows your words to breathe and be made sense of. Without it, readers would be faced with long uninterrupted strings of words, leaving them confused and disoriented. Most of you will be familiar with punctuation and have a grasp of its key elements (colons, commas…
