In a world where clever SEO strategies abound, it can be all too easy to overlook the fundamentals. In this article, we’ll go back to basics and discuss one of the cornerstones of successful content: readability. If your content isn’t reader-friendly, no amount of technical wizardry will save it! This blog will explore what readability…
The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters and editors unite, the result is super-effective content that justifies…
Punctuation is the foundation of good writing. Put simply, it allows your words to breathe and be made sense of. Without it, readers would be faced with long uninterrupted strings of words, leaving them confused and disoriented. Most of you will be familiar with punctuation and have a grasp of its key elements (colons, commas…
The presence or absence of good grammar can make or break a piece of writing. In today’s fast-paced world you don’t get two rolls of the dice to make a good first impression, so your content needs to be polished to perfection. But before we explore the significance of good grammar, let’s remind ourselves of…
George Orwell may be best known as a novelist, but he also wrote an essay called Politics and the English Language. Published in 1946, Orwell’s essay explores six simple concepts of writing that are strikingly relevant to modern copywriting. Let’s take a look: 1) Never use a metaphor, simile or other figure of speech that…
