21 copywriting statistics for your business
We originally published this piece in March 2015. Due to its ongoing popularity, we updated it with new copywriting statistics in October 2020. Investing in copywriting can make a real difference to the success of your business. Good copy is about more than just filling …
Agencies: How to run a content project at scale
Has your agency been tasked with running a large scale content project? Working with a large volume of content, with various stakeholders and contributors, is undeniably more complex than pushing out a weekly blog or a series of social media posts. This is why it …
The language of crisis: how to adjust your written comms
Most businesses need to make adjustments to their written comms (website, social media pages, and emails) in the context of the COVID pandemic. For some, such as a restaurant that now has to become a takeaway business, this means a complete overhaul of the core …
10 ways to create a winning Home page
Your organisation’s Home page plays a vital role. With so much at stake, find out more about the key elements for a winning Home page in our latest blog. …
Best in class: 4 great examples of education copywriting
Education copywriting can be a tricky balancing act. Discover some examples of effective education copy in our latest blog. …
How to write the perfect About page
For many organisations, the perfect About page can be somewhat elusive. On the face of it, it’s simple – all this page needs to do is tell visitors a bit more about your company. In reality, the role of the perfect About page is a …
Simply irresistible: How to write titles that tantalise
Do you want more people to read your content? In a content-saturated world, one sure-fire way of increasing your chances of this is to create a standout title. Your title is your chance to make a good impression and persuade a reader to give up …
6 ways to improve your content’s readability
In a world where clever SEO strategies abound, it can be all too easy to overlook the fundamentals. In this article, we’ll go back to basics and discuss one of the cornerstones of successful content: readability. If your content isn’t reader-friendly, no amount of technical …
Why every copywriter needs an editor
The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters …
The pillars of punctuation: explained
Punctuation is the foundation of good writing. Put simply, it allows your words to breathe and be made sense of. Without it, readers would be faced with long uninterrupted strings of words, leaving them confused and disoriented. Most of you will be familiar with punctuation …
