Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. As long as you’re smart about content marketing, you can…
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is growing 15% year-on-year, and has led to a 39% increase…
Top link-building content types revealed Link-building content is super-important for your marketing strategy. And, new research from SEO Powersuite – based on a sample of over 600 SEO specialists – has just revealed the top performers in this area. For the uninitiated, links are crucial to search engines being able to ‘crawl’ the Internet. Using…
GDPR and content marketing: How you can prepare There’s been a lot of talk about the General Data Protection Regulation (GDPR) and content marketing recently. The regulation – which governs how brands are authorised to collect, use and share EU citizens’ data – has been a spectre looming on the horizon since it was adopted in April 2016. The reality is…
