From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends
Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. …
From generational marketing to negative content – content marketing trends
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of …
From content marketing for travel brands to Brexit – content marketing trends
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is …
From link-building content to Bojo – content marketing trends
Top link-building content types revealed Link-building content is super-important for your marketing strategy. And, new research from SEO Powersuite – based on a sample of over 600 SEO specialists – has just revealed the top performers in this area. For the uninitiated, links are crucial …
From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends
GDPR and content marketing: How you can prepare There’s been a lot of talk about the General Data Protection Regulation (GDPR) and content marketing recently. The regulation – which governs how brands are authorised to collect, use and share EU citizens’ data – has been a spectre looming on the horizon …
From content marketing for Christmas to consumers’ love of Google – content marketing trends
Content marketing for Christmas is more important than ever Two influential studies indicate that content marketing for Christmas will be more critical in 2017 than ever before. Deloitte surveyed over 5,000 consumers to compile its 2017 Holiday Retail Survey. Meanwhile, BigCommerce spoke to representatives from …
From tangential content to bad personalisation – content marketing trends
Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that …
From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends
Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, …
From Google ranking factors to Twitter’s new character count – content marketing trends
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking …
From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends
Top B2B performers focus on building audiences with content marketing Building audiences with content marketing is the hot topic in the new ‘B2B Content Marketing 2018: Benchmarks, Budgets and Trends — North America’ report. Yes, it’s that time of year again… Content Marketing Institute (CMI) and MarketingProfs have teamed …
