Content, SEO and social media news: weekly round-up – 09/07/2012
Twitter cuts LinkedIn off
Users of the popular business social networking platform LinkedIn will no longer be able to share their tweets through the site. Now that Twitter has reached 100 million users, it has tightened its application programming interface (API) and is taking increasing control on what third party develops can and cannot do with their 140 character posts, and LinkedIn is one of the first platforms to be affected. However, it seems that the divide is not reciprocated – LinkedIn have issued a statement to their users, assuring them that “you will still be able to share your updates with you Twitter audience by posting them on LinkedIn.”
Free Pocket app stores online content for later
Apps that save online content and allow users to view it later, regardless of whether their device is connected to the Internet, are not a new concept – the most popular version, Read It, has been around for years. However, the makers of Read It have now reinvented their product, renamed it Pocket, and most excitingly for keen online readers, it is now available for free. The app works a variety of devices, from iPhones and iPads to Android devices and Kindles, and is likely to encourage users to read a higher proportion of online content, as it makes the process quicker and easier, at no extra cost.
Content marketing infographic offers helpful advice
A new infographic from Quarturo considers content and SEO strategy in light of Google’s recent Penguin and Panda updates. Entitled ‘Content Marketing: What’s Your Plan of Attack?’, the infographic uses a battle metaphor to explain the ‘weapons’ and ‘tactics’ are necessary in the post Panda, post Penguin world, and concludes that “content creators should be used to develop strategies that build assets, manage outreach and build relationships…It’s now about utilizing resources to improve content for the user”. For more information, the full infographic can be viewed on the eConsultancy website.