Write My Site
[email protected]

01628 947553

Menu

  • Home
  • Who We Are
    • Meet the Team
    • FAQ
    • Clients and Case Studies
    • Blog
  • What We Do
    • Content Writing
    • Blog Packages
    • Training
  • Industry Sectors
    • Travel copywriting
    • Education copywriting
    • Property copywriting
    • Recruitment copywriting
    • IT and technical copywriting
    • B2B copywriting
    • Sports copywriting
    • Financial services copywriting
    • Digital marketing copywriting
    • Healthcare and medical copywriting
    • Fashion and lifestyle copywriting
    • Food copywriting
    • Retail and ecommerce copywriting
  • Contact

Blog

Content, SEO and social media news: weekly round-up – 20/07/2012

IOC releases Olympic social media guidelines

London 2012 has been dubbed the “first truly digital Olympics” and is the first ever Games to be accompanied by a clear-cut social media policy, detailing the restrictions on social media use and sharing – both amongst participants and spectators. Fortunately, it looks like fans will be able to share their content online with a degree of flexibility, as Mark Adams, communications director for the International Olympic Committee (IOC), confirmed this week that the rules are primarily intended to prevent businesses taking advantage of the event, rather than to stop sports enthusiasts from sharing their personal highlights. “Auntie Mabel in Norwich is not going to get a knock on the door at midnight and told to take something down,” he elaborated.

Google introduces ‘share’ button

Google has introduced a ‘share’ button to replace the +1 button that had been appearing alongside search results on their native pages. The button enables users to share and comment on links to article and website links with their Google+ contacts in a more straightforward manner. At present, the share button is an experimental feature. However, if Google persevere and the project is a success, it could have big implications for the way that online content is shared in the future.

McKinsey predicts massive e-commerce growth in China

Consultancy firm McKinsey have predicted that e-commerce sales will increase fivefold in China over the next four years, thanks to the national rise in internet usage and the growth of digital engagement. According to the company, public opinion of online purchasing has become increasingly positive: “Once Chinese customers try online shopping, they tend to like it and become repeat customers”, they explained. Statistics show that 85% of existing online buyers in the country regarded the process as “good or better” than the offline equivalent of purchasing from a store – figures which not only reinforce McKinsey’s conviction, but also suggest that retailers should consider expanding their international e-commerce horizons in the near future.

Charlotte Howells July 20, 2012
e-commerce in China, Google share, International Olympic Committee, London 2012, Mark Adams, McKinsey, Olympic social media guidelines

More from: Weekly Round-Up

Insight

Weekly Round-Up

Content SEO and social media news: weekly round-up

5 years ago
Weekly Round-Up

Content, SEO and social media news: weekly round-up

6 years ago

Tips

Trends

Content marketing team structure
Content Strategy Weekly Round-Up

From content marketing team structure to 'Whopper Neutrality' - content marketing trends

1 year ago
generational marketing
Digital Marketing Weekly Round-Up

From generational marketing to negative content - content marketing trends

1 year ago
Content marketing for travel brands
Weekly Round-Up

From content marketing for travel brands to Brexit - content marketing trends

1 year ago

Subscribe

Receive a monthly digest of our top blog pieces, plus exclusive content.

Most Popular Posts

Tags

Blog blog content Blogging blogging for business Blog Writing Business Blog business blogs content content creation content distribution Content Marketing Content Marketing Agency content marketing strategy Content Strategy content writing Copywriter Copywriting copy writing advice Copywriting Agency copywriting best practice Digital Marketing ecommerce content Ecommerce content Econsultancy email marketing Emily Hill Facebook Google guest blogging keywords LinkedIn Marketing Matt Cutts Online Content search engine optimisation SEO SEO Copywriting Social Media social media marketing Twitter web content Web Copy Web Copywriting website content Write My Site

Latest Blog Posts

  • Evergreen grammar: Why good grammar is here to stay
    February 15, 2019
    Evergreen grammar: Why good grammar is here to stay
  • How to get budget for content creation
    February 1, 2019
    How to get budget for content creation
  • 9 reasons to start blogging today
    January 14, 2019
    9 reasons to start blogging today
  • What George Orwell can teach us about copywriting
    January 11, 2019
    What George Orwell can teach us about copywriting

Tweets

Tweets by @writemysite

Resources

Jobs

Privacy Policy

Terms of Use

Sitemap

Newsletter

Stay up to date with the latest developments in content marketing

Contact

Write My Site,
Weir Bank,
Monkey Island Lane,
Maidenhead
SL6 2ED

Email: [email protected]
Phone: 01628 947553

Copyright © 2006 - 2019, Hillside Enterprises Ltd t/a Write My Site, Company number 6334389, VAT number 127014157